Daily AI, Tech and Creative Industry Headlines
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The Magnet
Welcome to The Magnet from SuperStock. Our vehicle to help readers connect with the latest news and information about media licensing.
Levi’s Iconic Advertising History Takes a Ride With Cowboy Carter
What is “Cowboy Carter” and why is Beyoncé wearing a 10-gallon hat? Did Levi Strauss ...
Mountain Dew’s New Look – What Other Brands Can Learn
Who is the Mountain Dude and why is he so happy? In 1885, Frank Robinson ...
What is User-Generated Content and Why Are Brands Loving It?
Have you ever wanted to produce a TV spot for the Super Bowl and win ...
Women Athletes Get in the Game and Win!
Who are Caitlin Clark and Angel Reese, and why should you care? What does Visa ...
ClassicStock Archives Added to SuperStock: Many of the World’s Most Iconic Images Are Now Available
Who is considered the “father of stock photography?” What’s the latest news from SuperStock and ...
Exclusivity: The Secret Weapon for Selling Almost Anything
Which costs more for brands, attracting new customers or keeping existing ones? What part does ...
Let the Games Begin! How Brands Go for Gold at the Olympics
What is the world’s most popular sporting event in terms of viewership? Which brand features ...
Ready to Rank on the First Page of Google? Here Are 8 SEO Trends That Can Make This Happen!
Who is BERT and what does it think of AI-created content? Why are SERPs the ...
Heavy Duty: How Weight Loss Drugs Are Rocking Pharma, Food, and Fitness Brands
Vibe shift alert! How does marketing food, pharma, and fitness change when 750 million Americans ...
Surrounded by Technology: How Brands Can Scale Creativity
What makes gamification such a powerful training tool? Why are curiosity and empathy so critical ...
Video Marketing: 10 Trends to Watch
What is UGC and why do so many people love it? What is the best ...
Food for Thought: 5 Tasty Trends for Food Marketing
What are the three biggest challenges for the restaurant industry? Have you had your botanicals ...
Multigenerational Households Are on the Rise. How Will This Change Products and Marketing?
Is the primary driver of multigenerational households economic or emotional? What are ADUs and why ...
Is Your Travel and Tourism Brand Ready for These 5 Trends?
Which gender overwhelmingly favors traveling alone? What’s the difference between a traveler and a tourist? ...
Peach Fuzz Is the Color of the Year: Here’s Why You Should Care
Why is PMS really a good thing? Who decides the “Color of the Year?” What ...
Ready to Rock Instagram in 2024? Check Out These 12 Changes First
What part does “search” play in the Instagram experience? What do changes in the IG ...
Are You Ready to Spill It? Here Are 7 Things to Know
What does “spill the tea” mean? How can you become a Spillonaire? Is “Live Spilling” ...
50 Years Of SuperStock
1973: A Year of Change and SuperStock’s Birth 1899-18721710 Remember 1973? Nixon’s resignation, Roe v. ...
Ready to Gaze into the Acrylic Ball? Here Are 10 Trends That Will Shape Social Media in 2024
How will AI affect social media in 2024? What has better social engagement, user-generated content ...
Why Taylor Swift and Beyoncé Rule the World and What Brands Can Learn from This
What was the name of Dorothy’s dog and what rock band did he later form? ...
Meet Abstract Artist Brad Ellis: SuperStock’s Latest SuperStar
How can creatives use abstract art in ad campaigns? Is encaustic painting too hot to ...
Technology on Trial: Is Google Guilty or Just Wildly Successful?
Is the Google search bar the most effective ad tool in history? Why are regulators ...
Fashion + Travel = A Great Marketing Mashup
Why are fashion brands falling in love with luxury hotels? What’s happened to travel since ...
Hangover From Bud Light Binge: Why Your Brand Should Have a Designated Driver
What is it about Dylan Mulvaney that makes Kid Rock so nervous? Are social media ...
Brands Bungle Baby Boomers: Here’s How to Fix This
Does your BoomBox have all the marketing tools you need? Which generation controls the residential ...
Targeting Real Women? Watch Barbie. She’s a Real Doll.
What do Mattel’s Barbie and Homer’s Odysseus have in common? What does “Barbie the Movie” ...
Gen Alpha Has Arrived. Now What?
What is Gen Alpha and why are they so little? Is Gen Alpha the next ...
Threads Launched: Is This the Knock-Out Punch for Twitter?
Why does this social media Thread already have 100 million followers? What does Threads mean ...
Greenwashing: Don’t Let It Stain Your Ad Campaign
What is Greenwashing and why should brands and agencies care? Why are product labels the ...
Stealth Wealth: How Luxury Brands Can Seize The Moment
Did you feel the ground shake? Is there an aesthetic vibe shift happening in marketing? ...
Can ANYTHING Save Twitter? Here Are 7 Things Brands Should Do NOW
Can $8 a month buy you fame and fortune if you don’t have it already? ...
Move Over Beautiful People!
What is Italy’s Imperfetta modeling agency and why is the world talking about it? Launched ...
How Brands Can Turn OWNED Media Into EARNED Media
What’s the difference between owned and earned media? What are the 6 critical components of ...
Avoiding The Landmines Of Hiring A Social Media Influencer
Why are brands spending more than $16 billion a year for social media personalities? Who ...
Are You LinkedIn? Here Are 4 Ways To Dramatically Increase Engagement And They Only Take 20 Minutes
Have you ever muttered to yourself, “God, this social media is a BIG waste of ...
Does Your Campaign Have Text Appeal? Here’s How To Get It And Keep It!
Why do most people stop what they’re doing to read a text message? How can ...
Just Pin It! The Sleeping Giant of Pinterest Is Getting A Wake-Up Call
This is a little niche site for recipes and birthday party ideas, right? Who knew ...
Raise Your Hand If You Want Your Brand To Have Millions Of Die-Hard, Crazy-In-Love Fans
Ever wonder why some brands have rabid fans and others don’t? What does Apple, Patagonia ...
The Typical Advertising Campaign Results in 5.4 Tons of Carbon Spewing into the Atmosphere! How Is This Possible?
What part does programmatic advertising play in the increase in carbon surrounding the planet? How ...
The CEO Just Stumbled Into A Faux Pas, Now It’s a Crisis. What Do You Do?
The phone rings. It’s 2 a.m. and it’s your boss. “We have a problem,” she ...
Why Young Shoppers Love Small Businesses
Research suggests that Gen Z and millennials would rather shop in a small business environment ...
It’s Game On! What This Means For Marketing And Advertising
Why is a GMC Hummer EV a critical plot element of the next “Call of ...
Cause-Based Marketing: How Brands and Nonprofits Can Do Good and Do Well
Whether they are called nonprofits, cause-based or charitable organizations, groups that support philanthropic ventures are ...
Whatever You Call Her – Mum, Mère, Madre or Mom – Here Are 4 Ways Brands Can Stay On Her Good Side
There have always been challenging times – world wars, depressions, pandemics – but families have ...
The Secret Sauce Of Sports – How Brands Can Win BIG
Naming rights, product endorsements, event sponsorship and hundreds of other sports activations are hotter than ...
YouTube BrandConnect Is Ready. Are You?
With the reach of YouTube and the analytics of Google, BrandConnect has brands and their ...
Tips On Communicating With Gen Z From Someone Who Has First-Hand Knowledge
Have you mastered Gen Z talk? Many “big thinkers” predict this group will fundamentally change ...
How to Avoid the Pitfalls of Using Celebrity Images In Marketing
Using celebrity images in marketing, advertising or social media campaigns is an excellent tactic to ...
As COVID Chaos Declines, What’s Next for Marketing?
The COVID pandemic forever changed marketing and advertising. Supply chain snafus, re-imaged advertising production, a ...
Putting the Buyer in the Story – How Immersive Storytelling Is Changing Marketing, Advertising and Social Media
There are so many options for using immersive storytelling for branding. Here are four ways ...
Healthcare Marketing Disruptions: Why Patients Rule Now
Healthcare marketing used to be predictable. This changed August 21, 1996. Nobody had any idea ...
What You Can Learn From the Launch of “Best Buy Ads”
Can an in-house ad agency deliver better results for Best Buy than the traditional agencies ...
How NFTs and Brands Are Converging
NFT means non-fungible token. Non-fungible means it’s unique and can’t be replaced. Like baseball cards, ...
20 Hacks to Make Your TikTok Rock
Why are brands passing on traditional ads in favor of a TikTok activation? A TikTok ...
This is NOT a Drill. The Vibe Shift is Coming!
Recently, some modern-day soothsayers have been saying amusing or (depending on your confidence level) terrifying ...
The Metaverse is EVERYWHERE: How Marketing and Advertising Teams Can Leverage This Extended Reality
Metaverse demands dramatic stock photographic images and video, that serve as a base for augmented ...
Why Supply Chain Disruptions Demand Smarter Marketing
One of the biggest stories of 2021 was the supply chain disruptions. Just-in-time turned into ...
The Hottest Trend in Online Video: Captioned Copy
Captions are increasingly favored for video on social media. This trend has more to do ...
Post-Pandemic: The 5 Digital Marketing Trends That Will Affect Your Plans in 2022
The influence of digital marketing, which was already growing exponentially before the pandemic, has more ...
The 2020 Census Offers New Insights About Hispanic Consumers. Is Your Marketing Photography Ready?
The 2020 Census revealed many demographic trends that will likely change the way companies, of ...
The Heat Gets Hotter on Data Surveillance in Advertising
Search engines and social media data collection is under fire. This outrage could change this ...
Historical Collection
Knowing our history increases our cultural awareness and moral understanding of the world we live ...
Speed
Change is occurring, and it's accelerating quickly. Is it possible for us to stay ahead ...
The Force of Nature
Positioning your business to find a balance between life and climate is indeed the goal.
Community involvement
Being a part of a powerful movement for good can also benefit you. Doing good ...
Hello Autumn
Fall is here! The air is crisp, the sunlight feels golden all day long, and ...
The Modern Home
The future is here. And at Superstock, we know it's these small details, props, and ...
Different Perspectives
Perspective is how we see the world, our reality. So being flexible about our position ...
Overcoming Adversity
SuperStock is also a recognized industry leader in licensing Contemporary, Travel, Fine Art, and Vintage ...
New to SS Q3 ’21
We like to think of Superstock as a bit of a Noah's Arc collection. We ...
Space
Space exploration. The Final Frontier. Today we celebrate humanity's ongoing expansion to infinity and beyond. ...
Landscapes
SuperStock contributor, Mattew Williams-Ellis is a London-based travel, documentary and landscape photographer who . His ...
Abstract Backgrounds
Abstract images are like abstract ideas, they don't provide instantaneous answers, but rather force the ...
Meet the Ambassadors: Ralph Lee Hopkins | SuperStock
Ralph is a world-class photographer who travels to the world's wildest places with Lindblad - ...
Creative Makers
Today, we embrace this new Maker's economy. Click here to see the Creative Makers collection ...
Back to School
From setting up classrooms to buying your school supplies and, of course, our first day ...
The Olympics
Have you got Olympic fever? We do at Superstock. Nothing like watching the best athletes ...
Small Business
Small businesses are the backbone of the economy, our supply chain, and the key to ...
Mindfulness
Mindfulness is a lesson on living in the moment, making happiness a state of mind, ...
Light and Dark
Chiaroscuro is a style of art centered around contrasting light and dark.
The Color Blue
From the seas to the skies, blue is a color that wraps the earth and ...
Living Your Best Life
There's something undeniably magnetic about being happy and confident in your own skin. Love yourself ...
Let’s Hit The Road
This week's collection is inspired by good friends traveling wide open spaces and the weird ...
Celebrate Love, Show Your Pride!
Love is love, in all its many forms -and all of it is beautiful. Love ...
The Competitive Edge
Sports enthusiasts are an intense bunch...but none more so than extreme sports fans. Climbing, skydiving, ...
Fun With Furry Friends
See the best stock images and footage of dogs, cats, and other adorable furry and ...
Take A Closer Look
Take a closer look at the world around you in this fascinating new collection of ...
Be Conceptual
When a message is too complex for many words to explain the right image or ...
We Were Told There’d Be Flying Cars…
We're still waiting on flying cars but the future IS now and it's a fascinating ...
Celebrate Earth. Save The Planet.
Climate change is on everyone's mind. As society shifts its focus to sustainability, the images ...
Still Standing Photo Sale
Superstock talking up a PhotoSale to help the emergency hardship fund of the International Cinematographers ...
Treasures in the Superstock Collection-Sir Edmund Hillary
An overview of the imagery that Superstock has of Sir Edmund Hillary's epic ascent of ...
Transported back to the gogo sixties at the TWA Hotel
Superstock photographer visits the restored TWA flight center at JFK and delivers stunning contemporary images ...
Rainbows in 2020
Story about how children are drawing rainbows on their windows at home in a unified ...
CLICK HERE TO VIEW OUR FIVE FAB IMAGES! We’ve got the Classic Blues!
Click here to view our Five Fab Friday images - We've got the Classic Blues!
The 1st of January, More Than Just New Year’s Day.
January 1 has proven to be more than just a day to nurse a hangover. ...
History of the Siren
Sirens have been depicted in Greek mythology as half-woman/half-birds who lure men to their death ...
Classics Never Go Out of Style – FIVE FABULOUS FRIDAY IMAGES! ️
Go back in time with our Friday Five DeVaney Vintage Collection.
Model and Property Releases – the lowdown.
It’s important for stock photography buyers as well as for stock photographers to fully understand ...
Extreme Close Up – Click here to view our fab five Friday images, Macro photography Edition.
Design Inspiration - Get up close and personal with everyday objects.
How curated stills and video offer impactful digital signage solutions.
SuperStock is not only a fantastic visual resource, it is also a collaborative creative partner ...
Out of this WESTWORLD – Click here to view our fab Five Friday images inspired by Westworld.
View our Friday Five Westworld inspired stock images!
Free stock imagery sites. Do they really provide image buyers commercial freedom?
These look like a welcome opportunity to many consumers of imagery; and to some they ...
A week of culture: 7 European galleries to visit that you may never have heard of!
A week of culture: 7 European galleries to visit that you may never have heard ...
CLICK HERE TO VIEW OUR FIVE FAB IMAGES! ? Into The Wild With Chiaroscuro
Click here to view our five fab friday images - Into the wild with Chiaroscuro!
The New Masculinity.
Masculinity is changing. Outdated ideas of what it means to be a man in today’s ...
The Tate Gallery, London: How the greyness of Britain colored Van Gogh’s vision.
At The Tate’s ‘Van Gogh and Britain’ exhibition, you will see how Van Gogh came ...
Keith Haring at Tate Liverpool. Pop meets Politics.
Haring and Liverpool are both known for their political engagement and love of music and ...
Getting festival ready – and why we still love them, 50 years after Woodstock.
Peace and Love, man. And believe it or not, Mozart.
CLICK HERE TO VIEW OUR FAB FIVE IMAGES! BE PART OF OUR WORLD
Dive deep for the treasure you seek with our Five Fabulous Friday mermaid images. After ...
The increase in video demand and its power to move.
The long and the short if it is - using video in your marketing mix ...
Ginger Snaps
History has been rough on redheads. We no longer burn them as witches or accuse ...
CLICK HERE TO VIEW OUR FAB FIVE IMAGES! NEVER STOP LIVING YOUR BEST LIFE – CELEBRATING THE BEAUTY THAT COMES WITH AGE!
View our Five Fabulous Friday Images celebrating the beauty that comes with age!
Why health is the real wealth today.
The definition of wellbeing is given as ‘The state of being comfortable, healthy, or happy’. ...
CLICK HERE TO VIEW OUR FAB FIVE IMAGES! ? All the Colors of Picasso
View our stock image collection of colorful Picasso images available at SuperStock.com.
CLICK HERE TO VIEW OUR FAB FIVE IMAGES! Surf’s Up- Catch some tubes with SuperStocks surf’s up images!
Catch some tubes with SuperStocks surf's up stock image summer breeze gallery!
‘Point of View’ imagery. It’s personal.
So ‘point of view’ imagery is shorthand for describing visual content that is shot from ...
CLICK HERE TO VIEW OUR FAB FIVE IMAGES! Peace, love, and yoga stock photography!✌️
Feel good Friday with our wellness fitness images!
CLICK HERE TO VIEW OUR FAB FIVE IMAGES! Pictures for Pride ️ Happy Pride Month – Let your true colors shine.
View our pride stock image gallery in honor of Pride Month.
Why Less is More.
There has been a drive towards a cleaner, calmer treatment in visuals recently, particularly in ...
CLICK HERE TO VIEW OUR FAB FIVE IMAGES! Paris, we Louvre you.
Take a trip to Paris with our Paris Stock Images and shope Superstock for all ...
The value of diversity.
That diversity is an essential part of the infinite variations, individuality, subtleties and nuances which ...
Summer Breeze
Summer Breeze - The title alone evokes warm, fragrant evenings out in the open air, ...
CLICK HERE TO VIEW OUR FAB FIVE IMAGES! Life’s a Picnic
Go back in time with our vintage stock image collection.
Everything old is new again. Ideas for using vintage images in social media.
Vintage imagery wasn’t always vintage. Once upon a time, it was brand new. But it ...
CLICK HERE TO VIEW OUR FAB FIVE IMAGES! Yes Way, Rosé!
Check out our five favorite images featuring Rosé wine!
New app Daisie. A creative daisy chain in the making.
Co-founders, Maisie Williams, the Game of Thrones actress and Dom Santry say “Daisie is founded ...
The vibrancy and vitality of the color grey.
Ageing is all in the mind. Seniors aren’t counting their time away, begrudging the march ...
All in a day’s work. ‘Occupation’ images that really ring true.
You’ll know the value of images showing credible people in the workplace. They feel right. ...
Know Your Buds
Know Your Buds - Ask Google how to choose the best CBD oils and you ...
Spilling Some Tea
Food fads come and go but tea is a constant. Pur your tea knowledge to ...
Families Don’t Come from Central Casting
The All American Family has been recast according to Pew Research Center. Of course, you ...
Hey Photographers – Want to Sell More Images? Read Our Tips For Keywording.
Read our tips for keywording. The more thought and attention you put into your keywords ...
What’s Blue and Green and Seen All Over?
Joanna Gaines has become a major tastemaker thanks to Fixer Upper, a show that hit ...
2019 – In Living Coral
The Pantone Color Institute says this choice is a bolder version of sunset pink with ...
Getting Piggy With It
In February, we begin the Year of the Pig. (The Earth Pig, to be ...
Chiaroscuro Is Enjoying a Renaissance
The technique – let’s call it “Rembrandt lighting” so you don’t have to struggle with ...
Drones of a Feather
Thanks to high-resolution cameras and better stabilization and navigation, drone photography has moved beyond novelty. ...
To bee or not to bee?
The collapse of colonies has prompted many gardeners to adopt bee-friendly landscaping. One of the ...
Trend spotting a postcard-perfect location
Maybe you’ve admired Kilimanjaro from the Maasai Steppe, dined at an underwater restaurant in the ...
Ready for my (extreme) close-up- A lesson in Macro Photography
Macro photography is generally defined as extreme close-up photography. It reveals the delicate details the ...
The Bikini – Cultural Navel Warfare
The bikini has had quite an impact. The modern version dates back to 1946 and ...
I’m With the Brand?
There is no monolithic market. We are a nation of niches. If your goal is ...
Did the CIA “Weaponize” Pollock’s Paintings?
Painter Jackson Pollock, dubbed “Jack the Dripper” by Time magazine, was both admired and influential, ...
This Summer’s Hot Ticket Is from NASA
NASA has reached out to the public with a special opportunity to join the mission. ...
Hygge Whispers a Promise of Comfort
Hygge became part of a global consumer trend. Advertisers started weaving comforting tableaus and all ...
Step inside the world of John Newcomb
Painter John Newcomb uses acrylic on canvas to quite literally blur the line between humans ...
Raphael – A Work Of Art
Learn about the Italian painter and architect of the High Renaissance, Raphael. Also, make sure ...
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