Cause-Based Marketing: How Brands and Nonprofits Can Do Good and Do Well
Whether they are called nonprofits, cause-based or charitable organizations, groups that support philanthropic ventures are ...
The Magnet
Welcome to The Magnet from SuperStock. Our vehicle to help readers connect with the latest news and information about media licensing.
Whatever You Call Her – Mum, Mere, Madre or Mom – Here Are 4 Ways Brands Can Stay On Her Good Side
There have always been challenging times – world wars, depressions, pandemics – but families have ...
The Secret Sauce Of Sports – How Brands Can Win BIG
Naming rights, product endorsements, event sponsorship and hundreds of other sports activations are hotter than ...
YouTube BrandConnect Is Ready. Are You?
With the reach of YouTube and the analytics of Google, BrandConnect has brands and their ...
Tips On Communicating With Gen Z From Someone Who Has First-Hand Knowledge
Have you mastered Gen Z talk? Many “big thinkers” predict this group will fundamentally change ...
How to Avoid the Pitfalls of Using Celebrity Images In Marketing
Using celebrity images in marketing, advertising or social media campaigns is an excellent tactic to ...
As COVID Chaos Declines, What’s Next for Marketing?
The COVID pandemic forever changed marketing and advertising. Supply chain snafus, re-imaged advertising production, a ...
Putting the Buyer in the Story – How Immersive Storytelling Is Changing Marketing, Advertising and Social Media
There are so many options for using immersive storytelling for branding. Here are four ways ...
Healthcare Marketing Disruptions: Why Patients Rule Now
Healthcare marketing used to be predictable. This changed August 21, 1996. Nobody had any idea ...
What You Can Learn From the Launch of “Best Buy Ads”
Can an in-house ad agency deliver better results for Best Buy than the traditional agencies ...
How NFTs and Brands Are Converging
NFT means non-fungible token. Non-fungible means it’s unique and can’t be replaced. Like baseball cards, ...
20 Hacks to Make Your TikTok Rock
Why are brands passing on traditional ads in favor of a TikTok activation? A TikTok ...
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