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2019 – In Living Coral

Pantone Promotes “Living Coral” for 2019

Is it pink? Is it orange? Somewhere in between? Is it fishy (like salmon) or fruity (like papaya)?


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The Pantone Color of the Year is Living Coral. (Pantone 16-1546, to be precise.) The Pantone Color Institute says this choice is a bolder version of sunset pink with a golden undertone. Here are five ways to work this year’s “it” color into your life.


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Paint your house. All of the major paint lines have a coral-leaning exterior option, from Behr’s Desert Coral to Glidden’s Coral Berry to Benjamin Moore’s Coral Gables. Tones of coral are popular on Victorian painted ladies and the Art Deco treasures of Miami as well as sun-drenched southern and southwestern homes. 


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Blush like a pro? Since its introduction in 1999, Nars Orgasm blush has attained cult status and become one of the best-selling cosmetics in the U.S. Makeup mavens describe it as a “coral-peach” that gives a natural shimmer and flush that is flattering to many skin tones.


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Go romantic with vintage jewelry. Coral was wildly popular with the Victorians at their most romantic. As a gemstone, coral was fashioned into cameos, necklaces, lockets, and ornaments worn in the hair. Coral was also a traditional 35thanniversary present. 


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Cruise with cuteness. In 2018, Chevrolet introduced its mini Spark to the Korean market with a bright coral paint job. The subcompact is the smallest available from General Motors and certainly one of its brightest choices. 


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Pick an Apple of another color. Are you on the wait list for a new Apple iPhone XR? It comes in six new colors, including coral. One tech expert calls this option “bold yet gender neutral” and a refreshing reboot of millennial pink.


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Can’t get enough? To you, from me Pinky Lee!



Tom Sheeter
Tom Sheeter is a Los Angeles based writer and Account Manager at Superstock. He specializes in film and tv licensing and clearance issues.

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