Marketing and Advertising

Stealth Wealth: How Luxury Brands Can Seize The Moment

Did you feel the ground shake? Is there an aesthetic vibe shift happening in marketing? ...

By Art Young

June 2, 2023

Marketing and Advertising

How Brands Can Turn OWNED Media Into EARNED Media

What’s the difference between owned and earned media? What are the 6 critical components of ...

By Art Young

March 22, 2023

Marketing and Advertising

Avoiding The Landmines Of Hiring A Social Media Influencer

Why are brands spending more than $16 billion a year for social media personalities? Who ...

By Art Young

March 8, 2023

Marketing and Advertising

Does Your Campaign Have Text Appeal? Here’s How To Get It And Keep It!

Why do most people stop what they’re doing to read a text message? How can ...

By Art Young

January 26, 2023

Marketing and Advertising

Just Pin It! The Sleeping Giant of Pinterest Is Getting A Wake-Up Call

This is a little niche site for recipes and birthday party ideas, right? Who knew ...

By Art Young

January 11, 2023

Marketing and Advertising

Raise Your Hand If You Want Your Brand To Have Millions Of Die-Hard, Crazy-In-Love Fans

Ever wonder why some brands have rabid fans and others don’t? What does Apple, Patagonia ...

By Art Young

December 2, 2022

Marketing and Advertising

The Typical Advertising Campaign Results in 5.4 Tons of Carbon Spewing into the Atmosphere! How Is This Possible?

What part does programmatic advertising play in the increase in carbon surrounding the planet? How ...

By Art Young

November 17, 2022

Marketing and Advertising

Why Young Shoppers Love Small Businesses

Research suggests that Gen Z and millennials would rather shop in a small business environment ...

By Art Young

October 13, 2022

Marketing and Advertising

It’s Game On! What This Means For Marketing And Advertising

Why is a GMC Hummer EV a critical plot element of the next “Call of ...

By Art Young

September 29, 2022

Marketing and Advertising

Cause-Based Marketing: How Brands and Nonprofits Can Do Good and Do Well

Whether they are called nonprofits, cause-based or charitable organizations, groups that support philanthropic ventures are ...

By Art Young

September 14, 2022