Stock Photo: Professional Bull Riders' J. B. Mauney, the 2009 World Champ runner up, makes the PBR Bull Bucking Hero sandwich at the Stage Deli in midtown in New York on Tuesday, January 5, 2010. The Professional Bull Riders will host the New York City Invitational at Madison Square Garden January 8-10, 2010. Over 1,200 Professional Bull Riders compete in the United States, Australia, Brazil, Canada, and Mexico. (© Frances M. Roberts)