The Huichol or Wixáritari are an indigenous ethnic group of western central Mexico, living in the Sierra Madre Occidental range in the Mexican states of Nayarit, Jalisco, Zacatecas, and Durango. They are best known to the larger world as the Huichol, however, they refer to themselves as Wixáritari ('the people') in their native Huichol language.