{"id":2303,"date":"2023-10-16T11:37:29","date_gmt":"2023-10-16T16:37:29","guid":{"rendered":"https:\/\/www.superstock.com\/blog\/?p=2303"},"modified":"2024-04-17T17:03:18","modified_gmt":"2024-04-17T22:03:18","slug":"technology-on-trial-is-google-guilty-or-just-wildly-successful","status":"publish","type":"post","link":"https:\/\/www.superstock.com\/blog\/technology-on-trial-is-google-guilty-or-just-wildly-successful\/","title":{"rendered":"Technology on Trial: Is Google Guilty or Just Wildly Successful?"},"content":{"rendered":"<p><script async defer src=\"https:\/\/proxy.beyondwords.io\/npm\/@beyondwords\/player@latest\/dist\/umd.js\" \n  onload=\"new BeyondWords.Player({ \n    target: this, \n    projectId: 15894,\n    contentId: '16652c83-1e61-44e9-b83f-026ba84ff96a',\n\t\tplayerStyle: 'standard'\n  })\">\n<\/script><\/p>\n<ul>\n<li style=\"margin-bottom: 12px;\">Is the Google search bar the most effective ad tool in history?<\/li>\n<li style=\"margin-bottom: 12px;\">Why are regulators in the EU and US hot on the trail of Google?<\/li>\n<li style=\"margin-bottom: 12px;\">Where\u2019s the line between brilliant innovation and self-serving monopoly?<\/li>\n<\/ul>\n<p>If you are a consumer product company and most people identify the product category by your brand name, you have reached stratospheric brand awareness. Want an example?<\/p>\n<p><!--more--><\/p>\n<p>In the other room, a loud, honkin\u2019 sound is heard. \u201cAaah choo!\u201d<\/p>\n<p>A loved one sweetly says, \u201cHoney, let me bring you a <a href=\"https:\/\/www.kleenex.com\/\" target=\"_blank\" rel=\"noopener\">Kleenex<\/a>. I just ran down to the <a href=\"https:\/\/www.7-eleven.com\/\" target=\"_blank\" rel=\"noopener\">7-Eleven<\/a> and got some.\u201d<\/p>\n<p>It may involve facial tissue and convenience stores, but millions of us use the short-hand brand reference to describe the product. In the multi-billion-dollar search marketing business, this type of brand dominance has also occurred. How?<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.superstock.com\/asset\/google-trademark-monitor-screen\/1566-467258\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/3372891.fs1.hubspotusercontent-na1.net\/hubfs\/3372891\/1566-467258.jpg\" width=\"1024\" height=\"681\" loading=\"lazy\" alt=\"GOOGLE TRADEMARK IN A MONITOR SCREEN\" style=\"height: auto; max-width: 100%; width: 1024px;\"><br \/><span style=\"font-size: 12px;\">1566-467258<\/span><\/a><\/p>\n<p>\u201cI\u2019m not sure about that. Lemme google it.\u201d<\/p>\n<p>With mind-blowing regularity, a brand (Google) has become a verb (to google). Depending on whether you own stock in Alphabet, Inc., this is either marketing nirvana or a violation of the Sherman Act, making the company a de facto monopoly and therefore liable for a federal law violation. Either way, this is going to be very, very expensive.<\/p>\n<p><span style=\"font-size: larger;\"><strong>What This Means for You \u2014 In the trial of the United States vs. Google the results will forever change the way brands promote their goods and services using digital advertising. If you manage a company website, negotiate and place digital ads, or use search engine optimization to increase brand awareness on Google and other search engines, and that\u2019s almost every brand in the ad ecosystem, this case will affect you and your products. Here\u2019s how.<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">*****<\/p>\n<p style=\"text-align: center;\">If you and your company are obsessed with the topic of search, you&#8217;re not alone. Whether searching for the best option is part of your brand&#8217;s value or you need an image of searching to illustrate the news, we&#8217;ve got you covered. Check out <a href=\"https:\/\/www.superstock.com\/gallery\/SearchGallery\" target=\"_blank\" rel=\"noopener\">our gallery<\/a>.<\/p>\n<p style=\"text-align: center;\">&nbsp;<\/p>\n<div style=\"width: 80%; margin: 0 auto;\"><div id=\"metaslider-id-2311\" style=\"width: 100%; margin: 0 auto;\" class=\"ml-slider-3-107-0 metaslider metaslider-flex metaslider-2311 ml-slider ms-theme-outline nav-hidden\" role=\"region\" aria-label=\"Search Carousel\" data-height=\"600\" data-width=\"800\">\n    <div id=\"metaslider_container_2311\">\n        <div id=\"metaslider_2311\" class=\"flexslider\">\n            <ul class='slides'>\n                <li style=\"display: block; width: 100%;\" class=\"slide-2333 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-10-16 11:28:22\" data-filename=\"1525-21346609-jpg-800x600.webp\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.superstock.com\/blog\/wp-content\/uploads\/2023\/10\/1525-21346609-jpg-800x600.webp\" height=\"600\" width=\"800\" alt=\"\" class=\"slider-2311 slide-2333 msDefaultImage\" title=\"License this image at https:\/\/www.superstock.com\/asset\/1525-21346609\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2334 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-10-16 11:28:23\" data-filename=\"1525-22166411-jpg-800x600.webp\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.superstock.com\/blog\/wp-content\/uploads\/2023\/10\/1525-22166411-jpg-800x600.webp\" height=\"600\" width=\"800\" alt=\"\" class=\"slider-2311 slide-2334 msDefaultImage\" title=\"License this image at https:\/\/www.superstock.com\/asset\/1525-22166411\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2335 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-10-16 11:28:23\" data-filename=\"1525-22814134-jpg-800x600.webp\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.superstock.com\/blog\/wp-content\/uploads\/2023\/10\/1525-22814134-jpg-800x600.webp\" height=\"600\" width=\"800\" alt=\"\" class=\"slider-2311 slide-2335 msDefaultImage\" title=\"License this image at https:\/\/www.superstock.com\/asset\/1525-22814134\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2336 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-10-16 11:28:23\" data-filename=\"1525-23537070-jpg-800x600.webp\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.superstock.com\/blog\/wp-content\/uploads\/2023\/10\/1525-23537070-jpg-800x600.webp\" height=\"600\" width=\"800\" alt=\"\" class=\"slider-2311 slide-2336 msDefaultImage\" title=\"License this image at https:\/\/www.superstock.com\/asset\/1525-23537070\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2337 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-10-16 11:28:24\" data-filename=\"1525-23575556-jpg-766x575.webp\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.superstock.com\/blog\/wp-content\/uploads\/2023\/10\/1525-23575556-jpg-766x575.webp\" height=\"600\" width=\"800\" alt=\"\" class=\"slider-2311 slide-2337 msDefaultImage\" title=\"License this image at https:\/\/www.superstock.com\/asset\/1525-23575556\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2338 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-10-16 11:28:24\" data-filename=\"1525-25019834-jpg-800x600.webp\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.superstock.com\/blog\/wp-content\/uploads\/2023\/10\/1525-25019834-jpg-800x600.webp\" height=\"600\" width=\"800\" alt=\"\" class=\"slider-2311 slide-2338 msDefaultImage\" title=\"License this image at https:\/\/www.superstock.com\/asset\/1525-25019834\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2339 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-10-16 11:28:24\" data-filename=\"1525-26237810-jpg-765x574.webp\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.superstock.com\/blog\/wp-content\/uploads\/2023\/10\/1525-26237810-jpg-765x574.webp\" height=\"600\" width=\"800\" alt=\"\" class=\"slider-2311 slide-2339 msDefaultImage\" title=\"License this image at https:\/\/www.superstock.com\/asset\/1525-26237810\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2340 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-10-16 11:28:25\" data-filename=\"1525-27140550-jpg-682x512.webp\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.superstock.com\/blog\/wp-content\/uploads\/2023\/10\/1525-27140550-jpg-682x512.webp\" height=\"600\" width=\"800\" alt=\"\" class=\"slider-2311 slide-2340 msDefaultImage\" title=\"License this image at https:\/\/www.superstock.com\/asset\/1525-27140550\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2341 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-10-16 11:28:25\" data-filename=\"1525-28275296-jpg-800x600.webp\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.superstock.com\/blog\/wp-content\/uploads\/2023\/10\/1525-28275296-jpg-800x600.webp\" height=\"600\" width=\"800\" alt=\"\" class=\"slider-2311 slide-2341 msDefaultImage\" title=\"License this image at https:\/\/www.superstock.com\/asset\/1525-28275296\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-2342 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-10-16 11:28:25\" data-filename=\"4279-44455-jpg-800x600.webp\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.superstock.com\/blog\/wp-content\/uploads\/2023\/10\/4279-44455-jpg-800x600.webp\" height=\"600\" width=\"800\" alt=\"\" class=\"slider-2311 slide-2342 msDefaultImage\" title=\"License this image at https:\/\/www.superstock.com\/asset\/4279-44455\" \/><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8e57c47c-9e3b-443a-a9bb-859258d4de6e\"><span class=\"hs-cta-node hs-cta-8e57c47c-9e3b-443a-a9bb-859258d4de6e\" id=\"hs-cta-8e57c47c-9e3b-443a-a9bb-859258d4de6e\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3372891\/8e57c47c-9e3b-443a-a9bb-859258d4de6e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-8e57c47c-9e3b-443a-a9bb-859258d4de6e\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3372891\/8e57c47c-9e3b-443a-a9bb-859258d4de6e.png\"  alt=\"Check out our Concept of Search gallery\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3372891, '8e57c47c-9e3b-443a-a9bb-859258d4de6e', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p style=\"text-align: center;\">*****<\/p>\n<h2>What\u2019s At Stake<\/h2>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.superstock.com\/asset\/advertising-google-home-products-fulton-center-new-york-thursday-april\/1566-15297423\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/3372891.fs1.hubspotusercontent-na1.net\/hubfs\/3372891\/1566-15297423.jpg\" width=\"1024\" height=\"682\" loading=\"lazy\" alt=\"ADVERTISING FOR GOOGLE HOME PRODUCTS IN THE FULTON CENTER IN NEW YORK\" style=\"height: auto; max-width: 100%; width: 1024px;\"><br \/><span style=\"font-size: 12px;\">1566-15297423<\/span><\/a><\/p>\n<p>With the opening gavel sounding in the courtroom in late September 2023, the United States government began prosecuting one of the world&#8217;s most powerful companies: Google. The U.S. Justice Department will argue that Google abused its power as a monopoly to dominate the search engine business. It&#8217;s the government&#8217;s first major monopoly case to go to trial in decades, and the first in the age of the modern internet.<\/p>\n<p>According to hundreds of news reports worldwide, including this from <a href=\"https:\/\/www.npr.org\/2023\/09\/12\/1198558372\/doj-google-monopoly-antitrust-trial-search-engine\" target=\"_blank\" rel=\"noopener\">NPR<\/a>, \u201cThe Justice Department&#8217;s case hinges on claims that Google illegally orchestrated its business dealings so that it&#8217;s the first search engine people see when they turn on their phones and web browsers. The government says Google&#8217;s goal was to stomp out competition.<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.superstock.com\/asset\/big-hand-holding-small-businessman\/1525-26921955\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/3372891.fs1.hubspotusercontent-na1.net\/hubfs\/3372891\/1525-26921955.jpg\" width=\"1024\" height=\"658\" loading=\"lazy\" alt=\"BIG HAND HOLDING SMALL BUSINESSMAN\" style=\"height: auto; max-width: 100%; width: 1024px;\"><br \/><span style=\"font-size: 12px;\">1525-26921955<\/span><\/a><\/p>\n<p>\u201cThe government&#8217;s case challenges how tech companies can amass power and control the products people now use daily in their lives. The outcome of the case could change how tech giants are able to do business and, in effect, how the internet is run.\u201d<\/p>\n<p>Google, which is worth $1.7 trillion controls around 90% of the U.S. search engine market. In the European search market, across all devices, Bing accounted for 3.17% of the users while market leader Google held a search traffic share of around 92.54 percent. According to this <a href=\"https:\/\/digiday.com\/marketing\/an-advertisers-guide-to-the-justice-departments-case-against-googles-search-empire\/\" target=\"_blank\" rel=\"noopener\">source<\/a>, \u201cGoogle\u2019s search division generated $163 billion in revenue last year \u2014 that includes revenues from advertisers plus its search distribution partners \u2014 accounting for more than half of Alphabet\u2019s $283 billion 2023 revenue. A reminder that search is still the jewel in Alphabet\u2019s crown.\u201d<\/p>\n<p>NPR noted, \u201cGoogle has put together a massive legal team and brought on outside law firms to help fight its case. The company says its search product is superior to competitors and that is why it dominates the industry. Google says if people don&#8217;t want to use its search engine, they can just switch to another.\u201d<\/p>\n<p>The regulators in the US and EU aren\u2019t buying this.<\/p>\n<h2>The Crux of the Case<\/h2>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.superstock.com\/asset\/businessman-big-suitcase-young-smiling-businessman-sitting-giant-briefcase\/1525-23585201\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/3372891.fs1.hubspotusercontent-na1.net\/hubfs\/3372891\/1525-23585201.jpg\" width=\"1024\" height=\"681\" loading=\"lazy\" alt=\"YOUNG SMILING BUSINESSMAN SITTING ON GIANT BRIEFCASE\" style=\"height: auto; max-width: 100%; width: 1024px;\"><br \/><span style=\"font-size: 12px;\">1525-23585201<\/span><\/a><\/p>\n<p>Questions about the benefits or dangers of monopolies are the crux of this case. Are monopolies inherently evil or simply the result of a company doing its work better than others in its category? According to an unbiased <a href=\"https:\/\/www.investopedia.com\/insights\/history-of-us-monopolies\/\" target=\"_blank\" rel=\"noopener\">third party<\/a> with no vested interest in the case, \u201cMonopolies are bad because they control the market in which they do business, meaning that they have no competitors. When a company has no competitors, consumers have no choice but to buy from the monopoly. The company has no check on its power to raise prices or lower the quality of its product or service.<\/p>\n<p>\u201cMonopolies also lead to a lack of innovation. There is little incentive to find new ways to make better products.\u201d<\/p>\n<p><a href=\"https:\/\/digiday.com\/marketing\/an-advertisers-guide-to-the-justice-departments-case-against-googles-search-empire\/\" target=\"_blank\" rel=\"noopener\">Digiday<\/a> points out, \u201cGoogle\u2019s exclusionary agreements, including tying arrangements to lock up distribution channels and block rivals with hardware manufacturers (particularly cell phone-makers) and telco-providers are in violation of competition laws.<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.superstock.com\/asset\/businessman-unfair-advantage-starting-line-race-track\/1849-12550582\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/3372891.fs1.hubspotusercontent-na1.net\/hubfs\/3372891\/1849-12550582.jpg\" width=\"1024\" height=\"751\" loading=\"lazy\" alt=\"BUSINESSMAN WITH UNFAIR ADVANTAGE AT STARTING LINE ON RACE TRACK\" style=\"height: auto; max-width: 100%; width: 1024px;\"><br \/><span style=\"font-size: 12px;\">1849-12550582<\/span><\/a><\/p>\n<p>\u201cProsecutors also assert that such agreements with parties such as Apple, AT&amp;T, Motorola, Mozilla, etc., steer billions of queries (ergo eyeballs) away from rival search engines.\u201d<\/p>\n<p>With more market dominance, more eyeballs are possible for any company, including and (according to regulators) especially Google. This allows any company with billions of \u201ccustomers&#8221; to build massive databases. Accumulating data on users and then \u201cselling\u201d this data via programmatic advertising, search engine ranking and other digital strategies is lucrative, albeit <a href=\"https:\/\/www.superstock.com\/blog\/the-heat-gets-hotter-on-data-surveillance-in-advertising\/\" target=\"_blank\" rel=\"noopener\">creepy<\/a>.<\/p>\n<h2>What US vs. Google Means for Brands and Agencies<\/h2>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.superstock.com\/asset\/optical-illusion-man-being-kicked-salar-de-uyuni-bolivia\/1848-12793274\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/3372891.fs1.hubspotusercontent-na1.net\/hubfs\/3372891\/1848-12793274.jpg\" width=\"1024\" height=\"682\" loading=\"lazy\" alt=\"OPTICAL ILLUSION, MAN BEING KICKED\" style=\"height: auto; max-width: 100%; width: 1024px;\"><br \/><span style=\"font-size: 12px;\">1848-12793274<\/span><\/a><\/p>\n<p>Advertising technology publications point to the general ramifications of this massive trial. According to Digiday, the case will scrutinize three areas:<\/p>\n<ol>\n<li style=\"margin-bottom: 12px;\">Organic search results<\/li>\n<li style=\"margin-bottom: 12px;\">Keyword-based text ads served beside organic search results<\/li>\n<li style=\"margin-bottom: 12px;\">General display ads served on the top of organic search results<\/li>\n<\/ol>\n<p>\u201cProsecutors will argue that Google\u2019s network of distribution agreements deprives rivals of the necessary data to improve their search results to compete in a realistic manner. This then kicks off a \u2018negative flywheel effect\u2019 of less data, less competition, less choice, and higher prices for ad space.<\/p>\n<p>\u201cAdvertisers need to contemplate their comfort-levels with the resulting scenario whereby Google allegedly owns the auction house, controls the bidding process, and is effectively the only party with a transparent view of the entire process.\u201d<\/p>\n<h2>The Bigger Picture &#8211; Images Rule for Search Marketing<\/h2>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.superstock.com\/asset\/man-magician-cylinder-hat-young-cheerful-businessman-making-tricks-magic\/1525-23603845\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/3372891.fs1.hubspotusercontent-na1.net\/hubfs\/3372891\/1525-23603845.jpg\" width=\"1024\" height=\"614\" loading=\"lazy\" alt=\"YOUNG CHEERFUL MAGICIAN MAKING TRICKS WITH MAGIC HAT\" style=\"height: auto; max-width: 100%; width: 1024px;\"><br \/><span style=\"font-size: 12px;\">1525-23603845<\/span><\/a><\/p>\n<p>The bigger take-away from this trial is simpler but equally profound for brands and their digital agencies. The search marketing sector has evolved into a juggernaut that is too big to disappear. Google, whether owned by Alphabet or XYZ company, is not going away, ever.<\/p>\n<p>Whatever the judge rules and even if Alphabet is forced to sell Google to another party, search business and digital programmatic ads served by Google (which started with Alphabet\u2019s purchase of \u201cDouble Click\u201d) will be an important tactic for any consumer product brand.<\/p>\n<p>One has only to look at the latest iteration of the Google conversational chatbot &#8211; Bard. which is built on artificial intelligence (AI), natural language processing and machine learning. As <a href=\"https:\/\/www.mediapost.com\/publications\/article\/389289\/google-antitrust-trial-data-and-secrets-making.html\" target=\"_blank\" rel=\"noopener\">MediaPost<\/a> notes, \u201cYes, it requires data &#8212; and human input &#8212; but the change integrates Bard with Google apps and services to provide more helpful responses. It also improved the \u2018Google it\u2019 feature to double-check Bard\u2019s answers.<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.superstock.com\/asset\/artificial-intelligence-evolution-digital-consciousness-tech-concept-artificial-intelligence-evolution\/1525-27499202\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/3372891.fs1.hubspotusercontent-na1.net\/hubfs\/3372891\/1525-27499202.jpg\" width=\"1024\" height=\"512\" loading=\"lazy\" alt=\"ARTIFICIAL INTELLIGENCE EVOLUTION WITH DIGITAL CONSCIOUSNESS AS TECH CONCEPT\" style=\"height: auto; max-width: 100%; width: 1024px;\"><br \/><span style=\"font-size: 12px;\">1525-27499202<\/span><\/a><\/p>\n<p>\u201cGoogle calls it \u2018Bard Extensions\u2019 and describes the feature as a new way to interact and collaborate with its apps. It&#8217;s done with the help of AI, and an integration into Gmail, Docs, Drive, Google Maps, YouTube, and Google Flights and hotels.<\/p>\n<p>This means the \u201cbasics\u201d in digital creative development will be even more important than they were before the DOJ jumped into the fray. This strongly suggests the importance of striking images being used in the process.<\/p>\n<ul>\n<li style=\"margin-bottom: 12px;\">Including key search words in content of blogs, articles and websites is important.<\/li>\n<li style=\"margin-bottom: 12px;\">Using <a href=\"https:\/\/www.superstock.com\/blog\/raise-your-hand-if-you-want-your-brand-to-have-millions-of-die-hard-crazy-in-love-fans\/\" target=\"_blank\" rel=\"noopener\">powerful images<\/a> that are relevant to subjects matter being discussed is critical.<\/li>\n<\/ul>\n<p>According to well-respected search experts at HubSpot, \u201cit&#8217;s critical marketers begin paying attention to the importance of visual images as a powerful opportunity to reach new audiences on the Search Engine Results Pages (SERPs).\u201d<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.superstock.com\/asset\/digital-key-keyhole-information-security-concept-backgroun-digital-key-keyhole\/1525-25722003\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/3372891.fs1.hubspotusercontent-na1.net\/hubfs\/3372891\/1525-25722003.jpg\" width=\"1024\" height=\"683\" loading=\"lazy\" alt=\"DIGITAL KEY IN KEYHOLE IN INFORMATION SECURITY CONCEPT BACKGROUND\" style=\"height: auto; max-width: 100%; width: 1024px;\"><br \/><span style=\"font-size: 12px;\">1525-25722003<\/span><\/a><\/p>\n<p>As HubSpot&#8217;s Marketing Manager Kristen Baker said, &#8220;After running an image experiment on the HubSpot Blog, I discovered that ranking in Google&#8217;s image packs increases impressions and clicks to our content.&#8221; <a href=\"https:\/\/blog.hubspot.com\/marketing\/image-seo\" target=\"_blank\" rel=\"noopener\">Click here<\/a> to read the entire HubSpot article on this subject.<\/p>\n<p>One cost-effective tactic to meet this image and video challenge for more effective search is to employ stock photo services such as <a href=\"https:\/\/www.superstock.com\/blog\/move-over-beautiful-people\/\" target=\"_blank\" rel=\"noopener\">SuperStock<\/a> authentic, powerful images. With help from its <a href=\"https:\/\/info.superstock.com\/research-request\" target=\"_blank\" rel=\"noopener\">creative consultants<\/a> at this service, criteria for maximum search engine optimization can be better met.<\/p>\n<p>Win or lose, Google and its constantly expanding portfolio of successful companies and technologies is the dominant brand in ad tech. As innovations such as AI come into clearer focus, the company will only grow stronger. The only question is: Who will own it?<\/p>\n<p><a id=\"video\" data-hs-anchor=\"true\"><\/a><\/p>\n<div style=\"padding:56.25% 0 0 0;position:relative;margin-top: -56.25%\"><iframe src=\"https:\/\/player.vimeo.com\/video\/579581734?badge=0&#038;autopause=0&#038;quality_selector=1&#038;progress_bar=1&#038;player_id=0&#038;app_id=58479&#038;title=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<p style=\"text-align: center;\">*****<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-202adae7-1db7-4641-b05f-251e13dc38cf\"><span class=\"hs-cta-node hs-cta-202adae7-1db7-4641-b05f-251e13dc38cf\" id=\"hs-cta-202adae7-1db7-4641-b05f-251e13dc38cf\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3372891\/202adae7-1db7-4641-b05f-251e13dc38cf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-202adae7-1db7-4641-b05f-251e13dc38cf\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3372891\/202adae7-1db7-4641-b05f-251e13dc38cf.png\" alt=\"Subscribe To Our Superstock Newsletter and Blog\"><\/a><\/span><br \/>\n<script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><br \/>\n<script type=\"text\/javascript\"> hbspt.cta.load(3372891, '202adae7-1db7-4641-b05f-251e13dc38cf', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><br \/>\n<\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p style=\"line-height: 1.25; text-align: center;\">In the hyper-scrolling world of the digital marketplace, the secret sauce of search engine success is an arresting image or video. SuperStock is ready to help stop the scroll. Hit us up for our <a href=\"https:\/\/info.superstock.com\/research-request\" target=\"_blank\" rel=\"noopener\">FREE research <\/a>. Case closed.<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-37e97c96-2862-44d4-8c57-4e7d76b24d3f\"><span class=\"hs-cta-node hs-cta-37e97c96-2862-44d4-8c57-4e7d76b24d3f\" id=\"hs-cta-37e97c96-2862-44d4-8c57-4e7d76b24d3f\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3372891\/37e97c96-2862-44d4-8c57-4e7d76b24d3f\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-37e97c96-2862-44d4-8c57-4e7d76b24d3f\" style=\"border-width: 0px;\" height=\"258\" width=\"600\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3372891\/37e97c96-2862-44d4-8c57-4e7d76b24d3f.png\" alt=\"New call-to-action\"><\/a><\/span><br \/>\n<script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><br \/>\n<script type=\"text\/javascript\"> hbspt.cta.load(3372891, '37e97c96-2862-44d4-8c57-4e7d76b24d3f', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><br \/>\n<\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is the Google search bar the most effective ad tool in history? Why are regulators in the EU and US hot on the trail of Google? Where\u2019s the line between brilliant innovation and self-serving monopoly? If you are a consumer product company and most people identify the product category by your brand name, you have reached stratospheric brand awareness. Want an example?<\/p>\n","protected":false},"author":4,"featured_media":2784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[57,51],"tags":[],"class_list":["post-2303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-controversy","category-technology","post--single"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Technology on Trial: Is Google Guilty or Just Wildly Successful? - Frame of Mind<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.superstock.com\/blog\/technology-on-trial-is-google-guilty-or-just-wildly-successful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology on Trial: Is Google Guilty or Just Wildly Successful? - Frame of Mind\" \/>\n<meta property=\"og:description\" content=\"Is the Google search bar the most effective ad tool in history? Why are regulators in the EU and US hot on the trail of Google? Where\u2019s the line between brilliant innovation and self-serving monopoly? If you are a consumer product company and most people identify the product category by your brand name, you have reached stratospheric brand awareness. 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