2019 - IN LIVING CORAL

 

Pantone Promotes “Living Coral” for 2019

Is it pink? Is it orange? Somewhere in between? Is it fishy (like salmon) or fruity (like papaya)?

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The Pantone Color of the Year is Living Coral. (Pantone 16-1546, to be precise.) The Pantone Color Institute says this choice is a bolder version of sunset pink with a golden undertone. Here are five ways to work this year’s “it” color into your life.

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Paint your house. All of the major paint lines have a coral-leaning exterior option, from Behr’s Desert Coral to Glidden’s Coral Berry to Benjamin Moore’s Coral Gables. Tones of coral are popular on Victorian painted ladies and the Art Deco treasures of Miami as well as sun-drenched southern and southwestern homes.

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Blush like a pro? Since its introduction in 1999, Nars Orgasm blush has attained cult status and become one of the best-selling cosmetics in the U.S. Makeup mavens describe it as a “coral-peach” that gives a natural shimmer and flush that is flattering to many skin tones.

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Go romantic with vintage jewelry. Coral was wildly popular with the Victorians at their most romantic. As a gemstone, coral was fashioned into cameos, necklaces, lockets, and ornaments worn in the hair. Coral was also a traditional 35thanniversary present.

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Cruise with cuteness. In 2018, Chevrolet introduced its mini Spark to the Korean market with a bright coral paint job. The subcompact is the smallest available from General Motors and certainly one of its brightest choices.

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Pick an Apple of another color. Are you on the wait list for a new Apple iPhone XR? It comes in six new colors, including coral. One tech expert calls this option “bold yet gender neutral” and a refreshing reboot of millennial pink.

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What’s Blue and Green and Seen All Over?

Joanna Gaines has become a major tastemaker thanks to Fixer Upper, a show that hit big on HGTV from 2013 to 2017. The show often featured the construction/design company she ran with her husband, Magnolia Homes. The Magnolia brand now extends to a store, lifestyle books and specialty magazines and a restaurant in Waco.

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Given her huge following, when Gaines is enthusiastic about a trend, the world pays attention (and pays for matching home décor), at least among the paint-buying public. (Pantone can go peddle their picks elsewhere.)

 

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The only surprise? It’s not a neutral called Shiplap.

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The evocative choice is a deep teal that PPG Paints dubs Night Watch.  The global stylists from PPG attribute the immediate popularity of the dark blend of blue and green with our instinctively positive reactions to lush greenery and the restorative power of nature.

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The Gaines-approved and branded version – available in eggshell, matte and satin -- is called Weekend Blue, which she featured in an Instagram post. The Magnolia marketing copy calls the color “a denim-inspired blue that remains vibrant and bold.”

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Not a fan? Night Watch is just one of 200 colors in PPG’s 2019 Global Color Trends Forecast. You could always stick with Black Flame – a blackish blue (or bluish black) that PPG chose as its 2018 Color of the Year. On the other end of the spectrum, you could go with Alabaster, the color Gaines chose for the main interiors of her own farmhouse.

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GET SOME DECOR INSPIRATION FROM OUR DREAM HOME STOCK IMAGE GALLERY!

Hey Photographers - Want to Sell More Images? Read Our Tips For Keywording.

Buyers may be looking for a specific image or for inspiration. In both cases, they are probably in a hurry. The more thought and attention you put into your keywords the more likely your images are to appear in relevant searches.

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Image Number: 4490R-22164798 Credit: Ana Lukenda

In developing your keywords, think like a journalist. Ask yourself if you have covered the five Ws: who, what, when, where and why? Aim for 10-25 keywords that address both specific elements and conceptual aspects in the image. Separate keywords with a comma or semicolon.
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These 10 tips will help you generate (or update) strong keywords. Include:

  • Description of the core image, both generally and specifically. (Example:  dog, poodle)
  • Attributes of the image (Example: vintage, grainy, copy space, horizontal)
  • Predominant colors (Example:  yellow balloon, red dress)
  • Gender and number of people (Example:  two men and one woman)
  • Mood (Example:  happy baby, sad worker)
  • Relationships (Example:  mother and child, extended family)
  • Events (Example:  wedding, graduation)
  • Location (Example:  parking garage, kitchen)
  • Activity (Example:  kissing, swimming)
  • Nature conditions (Example: sunset, thunderstorm)

Do not include:

  • Dates (unless they are historically relevant)
  • Typographical characters (Example: # or &)
  • Trade names (Example: Honda, Apple)
  • Past tense (Example: wed, celebrated)
  • Misspelled words
  • American-only spelling for an international audience (Example:  color and colour)
  • Agency name or business spam
  • All caps
  • Slang (Example: sneakers not kicks)
  • Proper names that are not capitalized (Example: Empire State Building not empire state building)

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Spilling Some Tea

Food fads come and go but tea is a constant. Next to water, it is the most consumed beverage in the world. By 2021, it is projected to be a $44.3 billion market in the US alone. Whether you think of it as a liquid hug, a coffee substitute or a health food, there is probably more you can learn about this ancient elixir in its 1500+ varieties.

 

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Which country is considered the birthplace of tea? 

  1. China
  2. Sri Lanka
  3. Japan
  4. India

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Which is not one of the five main types of tea?

  1. White
  2. Green
  3. Black
  4. Oolong
  5. Pu’erh
  6. Camellia

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What type of tea undergoes the least processing?

  1. Pu’erh
  2. Green
  3. White
  4. Oolong

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What tea is not oolong?

  1. Baozhong
  2. Matcha
  3. Dong Ding
  4. Da Hong Pao

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Tea is a favorite with famous and fictional characters … All except:

  1. Amy Winehouse
  2. James Bond
  3. Elvis
  4. Jimi Hendrix

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The first tea bags were produced in what year?

  1. 1789
  2. 1890
  3. 1904
  4. 1925

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Based on sales, the most popular tea in the U.S. is: 

  1. Herbal
  2. Green
  3. Fruit
  4. Oolong

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Earl Grey tea is flavored with 

  1. Anise
  2. Fennel
  3. Ginger
  4. Oil of Bergamot

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Which of these celebrities has NOT been part of a tea brand? 

  1. Oprah
  2. Donald Trump
  3. Lady GaGa
  4. Martha Stewart

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Answers:

1 – c; 2-a; 3-f; 4-c; 5-b; 6-b; 7-c; 8-b; 9-d; 10-c

Families Don’t Come from Central Casting

The All American Family has been recast according to Pew Research Center. Of course you would know this after a few hours of TV watching – if you don’t ignore commercials to grab a snack or take a bio break. Advertisers are producing more inclusive spots featuring the complexity and diversity of the people next door.

Here are five real-world reflections of family life circa 2019 and a sampling of advertisers who are holding up that mirror. 

  • We are not all blue-eyed blondes. And we don’t want to be. Multiracial couples and families are not the statistical anomaly they once were. Despite token backlash and tiny Twitter tantrums, advertisers featuring ethnic diversity within the same family include Cheerios, Coors Light, State Farm, JPMorgan Chase, Macy’s and Smile Direct Club.
  • Special blends aren’t just for Starbucks. More often than not, families consist of yours + mine + ours + others. This diversity shows up in advertising for Olive Garden, Oscar Mayer’s, Samsung, Humana and Coldwell Banker.
  • Love is love. Same-sex couples in ads once caused a stir but the idea is mainstream now. Male couples and female couples star in commercials for Campbell’s Soup, Starbucks, Visa, Calvin Klein and many more popular brands.
  • Handi-capable people are not invisible. People with disabilities are still underrepresented given how many are in the general population, but advertisers are starting to bring them out of the background and into the spotlight. Grandparents, parents and children with disabilities are featured in commercials promoting Microsoft, Toyota, Nike and Gap.
  • Mom and/or Dad is the breadwinner. Parents in ads are now a little older and a little more career-involved, often shown traveling for business, at the office or working from the kitchen table. They can even pop up in what would have once been considered “non-parental” situations … such as doing homework or preparing for a date. Advertisers adding this realism to the mix include Progressive Bank, Ikea, Tide and American Express

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Image Number: 1439R-13754028 : Credit: Jamie Kingham / Image Source

 

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Image Number: 1589R-13707680 : Credit: Inti St Clair / Blend Images

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Image Number: 4464R-15309650 : Credit: ARTINA FILMS / Album / Hoxton Collection

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Image Number: 4428R-14197466 : Credit: Caia Images

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Bonus: The family dog is now a cat. Maybe all those Internet cat videos were an influence, but it could simply be the numbers. There are more cat-families (and multi-cat families) than dog owners. Cats have featured roles in advertising by Ford, Cover Girl, DirecTV, Swiffer and Doritos, to name just a few feline-friendly brands.

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