Thailand: A Mah Song or spirit medium gets a spoke inserted into his cheek during the Vegetarian festival in Phuket. The Vegetarian Festival is a religious festival annually held on the island of Phuket in southern Thailand. It attracts crowds of spectators because of many of the unusual religious rituals that are performed. Many religious devotees will slash themselves with swords, pierce their cheeks with sharp objects and commit other painful acts. The Nine Emperor Gods Festival is a nine-day Taoist celebration beginning on the eve of 9th lunar month of the Chinese calendar.