"Olympic Way" Opened In Readiness For The Games -- Lord Burghley (left) with Councillor H. Sirkett, Mayor of Wembley, look on as Mr. Alfred Barnes unveils the name-plate of the new "Olympic Way'. The official opening of the new road which has been constructed form Wembley Park Station to the Empire Stadium, was performed by Mr. Alfred Barnes, Minister of Transport. The road - named "Olympic Way" will greatly facilitate the movement of traffic and visitors to the Olympic Games. July 7, 1948. (Photo by Sport & General Press Agency Limited).