Neon Sign Advertising Wrigley's Chewing Gum. ca. 1936, Times Square, Manhattan, New York, New York, USA, WRIGLEY SIGN, TIMES SQUARE, NEW YORK. The Wrigley's Spearmint Gum electric spectacular sign, largest of its kind in the world, extends a full block from 44th to 45th Street on the east side of Broadway, towers ten stories high, and represents a million dollar investment. The electrical current required for this colossal animated display would serve a city of ten thousand. It contains 1,084 fe